For us, it takes an interesting angle that we've become all to familiar with, and are starting to tire of reading.
The marriage of "corporate responsibility"and food issues, while laudable and just, seems to be fast becoming the "low hanging fruit" of corporate PR.
In this story it's Morgan Stanley getting name-checked for the good work that, while menial, is (faux-Pollyanna inflection) just as hard "but more fun"than the financial sector jobs held by the quotable volunteers.
Maybe it's a bit subjective on our part, but with Wal-Mart going sustainable (see below, wink), Mike Bloomberg waging war on soda in NYC and his own city and private sector offices, large agro-business trying to change their images by force of "green" will and the publicly vocal, yet privately sneaky, praise of Michelle Obama's school lunch program, it just seems like lazy disingenuousness on the part of The Times to work with Morgan Stanley's PR people and quote people who are partially responsible for massive unemployment while they hand out value-added food to families who have been victimized by their greedy mistakes.
Anyway, happy happy,
Your Humble
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